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            ૮₍´˶• . • ⑅ ₎ა


I studied Fashion Design at Parsons and earned my master’s at NYU Tisch’s ITP. My work lives somewhere between brand storytelling, sensory experiments, audiovisual performance, and installation.

I’m interested in how art can act as a vessel, how emotion, memory, and information take shape as images or objects. I’ve designed everything from clothing and products to immersive experiences.

I’m good at getting lost in thought, occasionally disappear (very occasionally), and take my work seriously. I try to leave space between work and solitude, to pause, and catch the sunset when I can.

if.day.was.night@gmail.com
Github
01.Pop Mart x EC Toy
Role: Creative Direction, Visual and Graphic Designer
2025


The project focused on introducing EC Toy’s vending machine experiences and toy launches into the North American market, tailoring visuals and storytelling to resonate with local audiences.


Labubu - 1
Labubu - 2
PiteNaught - 1
PiteNaught - 2
Bunny Momo - 1
Bunny Momo - 2
02.POSX
Role: Project Manager and Designer
2025


The project involved researching the competitive landscape of cryptocurrency payments, defining POSX’s positioning against both Web3-native competitors and traditional legacy systems like Visa/Mastercard, and building a cohesive brand story and identity.



03.Aqua Di Parma x 东方树叶
Role: Creative Direction, Experience & Product Design
2024


A collaborative branding project exploring cross-industry partnerships to elevate Acqua di Parma’s presence in China. The campaign fused Italian elegance with modern wellness through 
co-branded design, immersive experiences, and localized cultural insight.


1/4 Design Mock-up
2/4 Design Mock-up
3/4 Design Mock-up
4/4 Design Mock-up
04.LOWSH

Role: Co- Founder, Creative Direction, Experience & Product Design
2022
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Now



A brand that bridges fashion, memory, and philosophy. LOWSH blends material experimentation and poetic storytelling to explore the tension between permanence and transience through object and design.
1/5 Selected works from LOWSH
2/5 Selected works from LOWSH
3/5 Selected works from LOWSH
4/5 Selected works from LOWSH
5/5 Selected works from LOWSH
05.Neural Harmony
Role: Research, Physical Fabrication, Experience & Product Design
2024
-
2025

Neural Harmony is a collaborative project with the Buzsáki Lab at NYU Neuroscience, translating the complex concept of neural syntax into an immersive visual and interactive experience. The project explores how the brain structures language where art meets cognition.

Exhibited at ARTECHOUSE and now part of the permanent collection at the New York Academy of Sciences (NYAS).
1/6 Neural syntax in motion
2/6 Neural syntax in motion
3/6 Neural syntax in motion
4/6 Neural syntax in motion
5/6 Neural syntax in motion
6/6 Neural syntax in motion
06.Void.404.wav
Role: Product Design, Graphic Design
2025


A visual exploration of sound, this series reimagines music as still image, MP3s translated into PNGs. Each cover interprets tone, rhythm, and emotion through form, texture, and color, turning invisible frequencies into tangible visuals.
07.Live The Process
Role: Creative Direction, Fashion Design, Graphic Design
2022
-
2024


At Live The Process, I helped reshape the brand’s visual storytelling to enhance social media engagement and audience connection. Through curated layouts, elevated content design, and a refined visual voice, we rebuilt a cohesive narrative aligned with the brand’s wellness-driven ethos.

1/4 Live The Process Reimagined Visual
2/4 Live The Process Reimagined Visual
3/4 Live The Process Reimagined Visual
4/4 Live The Process Reimagined Visual
08.SUPOR.Co x Doraemon
Role: Creative Direction, Package Design, Graphic Design, Field Research
2021


To help SUPOR reconnect with younger consumers, I led visual strategy and design for its collaboration with Doraemon. Through field research and user insights, I helped reposition the brand with a playful yet minimal aesthetic. I designed the campaign’s logo, packaging, and graphics, balancing SUPOR’s legacy with Doraemon’s nostalgic charm to create a fresh, youth-focused identity.

1/3 Kitchen Nostalgia
2/3 Kitchen Nostalgia
3/3 Kitchen Nostalgia
09.Sentimental Clinic
Role: Creative Direction, Package Design, Graphic Design
2020


Sentimental Clinic is a digital platform and design collection created in response to emotional suppression during COVID-19, especially in surveillance-heavy environments. I co-developed an anonymous online space for people to freely share their emotions and designed a series of phone cases as abstract visualizations of feelings. The project invites emotional honesty in everyday life and challenges the stigma around vulnerability through design.

1/5 Clinically sentimental
2/5 Clinically sentimental
3/5 Clinically sentimental
4/5 Clinically sentimental
5/5 Clinically sentimental